There is a perfect kind of client for you.
The one that you can serve better than any other kind of person. The one who wants what you have to offer, gets the importance of your work together, and definitely experiences transformation through working with you.
This client longs for your personal brand of magic.
The funky, amazing blend of your experiences, your talents, your humor – all of you is required your very best client. Every bit of wisdom you’ve earned and learned over the years is relevant and meaningful.
You know exactly how to serve this client.
Because you have the perspective and insight with the kind of issues they face in becoming who they want to (and are meant to) become. You know their deep fear, you know their brand of resistance, you are intimate with the stories and the by-lines that keep this client up at night. You know how courageous this client has been in their life.
YOU are your very best client.
That is right, yogini. Your original medicine – the best that you have to offer to others? It’s for you, first. Without that care for your own needs, without your own healing being a priority, how can you possibly give to your ideal clients who long for what you have to offer?
It’s hard to recognize your deepest gifts unless you give them to yourself.
Do your own work. Sink into your own healing, first. Then, talk about it. Share what you are learning. Blog about it, send newsletters about it, and be grateful that you have the time and the smarts to coach, teach, and heal yourself so you can then offer that magic to the world.
Making your own work a priority is about how you value yourself.
How you value yourself is directly related to how you show up in your business – how you write your message, how you market, and how much money you ask for. It’s hard to know how to talk about how your work transforms lives unless you’ve been transformed yourself.
Your very best client is a version of you.
My 10,000 hours of practice is in learning to value myself. Learning to trust what I know and also embracing every challenge I’ve faced as a way back home to valuing myself exactly as I am in this moment. Self-worth. Healing – inside and out. I coach women just like me. Women who live with fear and move forward with a greater vision despite the fear. Women who struggle to define their gifts and understand their value. Women who hide out, energetically, because they aren’t quite ready to step into their full power. Women who are afraid that being spiritual or helping others means you can’t make a good living.
I step on my yoga mat every day with the intention of keeping my energy clear, putting down what is not longer necessary. I coach myself every day – feeling the feelings and then looking for the gift. I do energy work on my own behalf every single day. And, I have three coaches that I talk to regularly – to keep me as bullshit free as possible.
And I still have a lot – and I mean a lot – to learn. Thank goodness.
I am my very best client.
And so are you. Give yourself the gift of your own secret sauce. Take up the challenge of taking care of yourself. This is the most important work you will do for your business.
Be your very best client.
And see what happens to your business. It’s gonna be good.
Namasté to you, business yoginis!
Enrollment is open for The Business Yoginis Circle starting in September! If you want to re-define your beliefs and energy around worth, money, and your business, while taking action, yogini-style – the Circle is SUCH a fun way to do it!! Click here for more information.

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love this piece Nona! this is where it’s at, what it’s all about–thanks for the reminder.